Resources Library by ANA

Manga makes a difference

Working in Japan we have found that understanding the hit series, the plot lines and the messages people take from manga helps us understand the motivations and the coming trends in popular behavior.This study describes in detail the use we have made...

Catalogue: Qualitative 2007

Authors: Mai Ohno, Dave McCaughan

Company: Interpublic Group of Companies

November 12, 2007

Arabian nights and the digital sheherazade

Media, internet and telecommunications are playing a major role in helping Saudis reach out and connect with each other and the rest of the world. In this digital age, communications barriers are coming down as many Arab women are breaking age old...

Catalogue: Qualitative 2007

Author: Tammy Jalboukh

Company: KANTAR TNS Malaysia

November 12, 2007

Women in the world's Muslim economies

Research can measure the effectiveness of women's empowerment initiatives in the Muslim world economies. It has a role to play in quantifying international program assumptions about Muslim women's desires, hopes and experiences.Many fundamental...

Catalogue: Congress 2007: Excellence

Author: Karl Feld

Company: D3 Systems, Inc.

September 19, 2007

The changing mindset of a billion minds

The opening of the Indian economy has opened up the minds of Indians. The emerging Indian mindset is finding its roots in the Kshatriya values of the traditional warrior class as opposed to the Brahminical values of the priestly knowledge class that...

Catalogue: Asia Pacific 2007

Author: Dheeraj Sinha

Company: Bates CHI & Partners

March 12, 2007

Asia is geared up for Innovation!

Understanding the underlying needs of Asian women in using new products and services will provide a compass for the innovation journeys of companies. Exploring the innovations described by women in the region will help understand the different ways...

Catalogue: Asia Pacific 2007

Authors: Luc Rens, Gail Mackenzie

March 12, 2007

A million new customers?

Since joining the European Union in May 2004, more than one million adult Poles left Poland and started living and working in Western European countries. In Ireland they have already become a serious segment of society accounting for circa 8% of the...

Catalogue: Retail 2007

Author: Roman Baszun

Company: Kinoulty & Partners Sp zoo SpK

February 19, 2007

Analysing the impact of a controversial cartoon

The paper describes a qualitative study of ethnic and Muslim Danes' values, including how the two cultural groups see and expect to be seen by each other. The research focuses on intercultural misunderstandings between ethnic and Muslim Danes that...

Catalogue: Qualitative 2006

Authors: Claus Andersen, Birgitte Gad

Company: Gad's Research & Reflexions A/S

October 8, 2006

The dig

It is archaeology's use of stuff in studying, understanding and building pictures of cultures that first attracted us. Archaeology provides a practical approach to 're-instating the missing masses' (Latour 1992) in market research.How market research...

Catalogue: Congress 2006: Foresight

Authors: Simon Blyth, Simon Roberts

Company: Unilever

September 17, 2006

It's no more them and us- It's only us!

While the media focuses on the negatives of immigration, consumers react in predictable ways, blaming immigrants for many of the ills of European society. Nonetheless immigration is essential to Europe's future economy and its fundamental...

Catalogue: Global Diversity 2006

Author: Nic Hall

May 8, 2006